By: Jesse Striewski

Call me crazy, but I’ve always felt the material Kiss released during their non-makeup period of the ’80s and early ’90s is just as good – if not better in many cases – than the material from their ’70s hey day (it is after all closer to my own generation, having not been around yet myself until the early ’80s). While the band’s first two efforts in the earlier part of said decade – 1980’s Unmasked and 1981’s Music from “The Elder,” are to this day still at the bottom of the list for most Kiss fans – the guys slowly but surely started getting it right again.

When Kiss dropped Lick It Up on September 18, 1983, it was more than just your everyday album at the time, but rather a statement to the rock world that their talent was not based solely around their looks alone. And with new lead guitarist Vinnie Vincent in tow in replace of Ace Frehley, the band were as revitalized as ever. Vincent was one of several guitarists to perform on the group’s previous outing, 1982’s Creatures of the Night, but Lick it Up would be his first (and ultimately only) attempt as an actual full time member of the band. Late drummer Eric Carr’s (who first joined the band in time for The Elder) talent is also on full display this time around.

Fans are instantly greeted here with thrashy riffs in the form of the Paul Stanley-driven “Exciter,” a sound they had already built on with Creatures…Gene Simmons takes over with the menacing “Not For the Innocent,” easily one of the best tracks on the entire album. The infamous title track follows, and remains a staple in the band’s setlists to this very day (it was the only non-makeup-era track they performed when I finally saw them live in 2012). The dystopian music video that accompanies it also remains a classic, with the band lip-syncing the track while walking desolate streets overran by scantly-clad women in true ’80s fashion.

“Young and Wasted” is a pretty fun party track, while “Gimmie More” is not much more than filler. “All Hell’s Breakin’ Loose” was released as the second single, and features Stanley “rapping” the verses before a catchy, sing-a-long chorus. Like the title track, it too had a very similar (and fun) music video to go along with it. “A Million to One” is Stanley at his finest, declaring to an ex lover they will never find a similar love.

The rest of the album is closed out with Simmons-fueled numbers in the form of “Fits Like a Glove,” “Dance All Over Your Face,” and “And on the 8th Day,” each with varying results. While many of these tracks have long since been forgotten by time, the legacy of Lick it Up is still strong to this day, and it’s rare to find a rock station or cover band not jamming the title track somewhere at any given time. As the album hits its fortieth anniversary, don’t hesitate to give it a spin on your record player; in the immortal words of Stanley, “It ain’t a crime to be good to yourself!”